Workers’ Day is celebrated on May 1st—a day without work. But what about those who are looking for a job?
For Workers’ Day, we launched a project from scratch to support jobseekers. That day, we worked for them.
We developed a creative concept called “I Know Someone”, which became the foundation of a very successful campaign.
What was the idea?
We all know someone in our social networks who can help another person get recommended.
What did we do?
We built a website that connected social networks to the jobseeker’s profile and provided a direct link to help them find opportunities.
Although the idea and script were my brainchild, nothing would have happened without the incredible creative team at Wunderman Buenos Aires and the production company Los Vocalino, who brought this heartwarming project to life.
This campaign was highly successful and won several prestigious awards, including:
Silver at the Clarín Awards, Digital Campaigns category (2014)
Amdia Award 2014, Featured Case in Direct Marketing
WPP Award 2015
SIGI Award
