What if the “glass half full” blinded us to reality?
At first glance, the world may seem fine, until you look closer. A surfer rides not waves, but plastic; a boy walks through stumps, not trees; a glacier fades into water. This WWF campaign challenges us to see beyond and transforms familiar optimism into a wake-up call: climate change is real. Yet hope remains—because every action we take today can protect a living planet for tomorrow.
